This dire situation is primarily due to shifting consumer preferences towards natural, unprocessed foods, moving away from Campbell’s traditional processed offerings. In an effort to adapt, Campbell’s expanded its portfolio through acquisitions, leading to a burdensome $9 billion debt.
Adding to the company’s woes is an internal power struggle. The Dorrance family, owning 40% of Campbell’s shares, is at odds with Daniel Loeb of Third Point,
who holds around 7% of the stock. Loeb advocates for radical changes, including rebranding and altering Campbell’s iconic red and white cans, sparking legal disputes over alleged mismanagement.
In a recent development, Campbell’s has agreed to appoint two directors proposed by Third Point, suggesting potential changes ahead as the company strives for survival.
