Knowing what actually goes into your beer is really quite important.

You might be of a mind that it’s all the same swill and it all does the same job, but it’s best to know what you’re quaffing.

Say, for example, you order a Madri at the bar and think you’re getting something that’s been brewed in Spain.

Well, you’re not; it’s actually produced in the UK by the same bunch that make Carling and Coors.

Frankly, quite a lot of the beers which you’d think come from abroad actually got brewed in the UK, because, sometimes, it’s just easier and cheaper.

At other times, you are genuinely getting a different deal with what you buy, a bit like when you go to continental Europe and the Fanta there tastes better because it’s a different mix.

Prepare for ‘drinkflation’. (Getty Stock Photo)

It’s the same for some beer brands as well. If you were buying a bottle of Grolsch Premium Pilsner beer, in the rest of Europe, it’d be five percent ABV (alcohol by volume).

However, the current stuff on the shelves in the UK is just four percent, and The Grocer reports that this premium beer is going to have even less alcohol in it now.

According to them, ‘drinkflation’ (that’s clever, I like that) has kicked in, and the strength of the beer is dropping after sales had been slipping in the UK.

This follows Grolsch being relaunched in the UK at four percent in 2020, so now, the new stuff is going to be a full 1.6 percent weaker than its continental counterpart.

The Grocer says this weakening in strength will save beer distributor Asahi UK about 23p in excise duty for every 440ml can of Grolsch sold.