Pepsi, and Geico were among the brands that decided they’d rather keep their ads
far away from CBS’s “biassed debates and Musk-sized controversy.”Pepsi, and
Geico were among the brands that decided they’d rather keep their ads far away
from CBS’s “biassed debates and Musk-sized controversy.”
“It’s a tough call,” said a marketing executive from one of the major brands who
wished to remain anonymous. “But let’s be honest: Elon Musk has more Twitter
followers than CBS has viewers on a good night. “You’ve got to go where the
eyeballs are.”
It wasn’t just advertisers either. Some CBS affiliates reportedly contacted the
network, expressing concern over the long-term effects of Musk’s pullout. “If Musk
is out, who’s next?” one affiliate exec asked. “We can’t afford to lose more
high-profile projects because of biased debates.”
So, what’s next for Elon Musk’s $1 billion show? According to sources close to
Musk, the show will not be scrapped but rather moved to a different network or
platform that “appreciates balanced journalism.” Musk is reportedly in talks with
Netflix and even floated the idea of hosting the show on his own platform—yes,
you guessed it-Twitter.
“I could air it on Mars, and more people would tune in than on CBS,” Musk said in a
recent interview. “I’m not worried. “We’ll find a new home.”
As for CBS, the network is still trying to put out the fires Musk’s boycott has started.
Whether they’ll recover remains to be seen, but one thing is for certain: losing a $1
billion show and the world’s richest man is not a good look for any network.
In the meantime, Musk seems to be enjoying the chaos. He recently tweeted, “First
CBS, then the moon. Just kidding. Or am I?”
And as always, with Musk, it’s hard to tell.